Sunday, April 6, 2014

El Hogar Filipino Building

The El Hogar Filipino, one of the city's oldest American era structures, now on the verge of destruction. © Historic Preservation Journal

'Every building has its own story'. Yes, everything, from people to buildings, each has its own story to tell. Structures, though they are non-humans, have also experienced what humans had experienced, such as wars, revolutions, calamities, etc. Buildings, especially old ones, are reminders of a particular era that they were in. So, they are meant to be preserved as they are our physical gateway to the past. The City of Manila boasts many structures that tell stories, many of which have seen the capital transform from an ever loyal Spanish city, to a vibrant American Pearl of the Orient Seas, and to a colorful yet chaotic capital of the Philippine Republic.   

The El Hogar Filipino Building is one of those structures that tell stories of the past. The building has seen numerous events, from the American insular government to the Philippine Commonwealth, from the Second Philippine Republic to the liberation of the city, and finally the independence of the country in 1946.

An old colored photo, probably a postcard, of the El Hogar Filipino Building. © Manila Nostalgia/Isidra Reyes

The El Hogar, known in Spanish as the Edificio El Hogar Filipino, is a five-storey office building designed in the beaux-arts/renaissance/neo-classical styles of architecture. Located along Calle Muelle dela Industria by the Pasig River, the El Hogar is flanked by the First City National Building on the right, and the Hong Kong and Shanghai Bank Building on its rear and was designed by Spanish-Filipino engineer Don Ramón José de Irureta-Goyena Rodríguez. The El Hogar was built sometime between 1911 and 1914, which it was said to be a wedding present in celebration of the marriage of Doña Margarita Zóbel y de Ayala, sister of patriarch Don Enrique Zóbel y de Ayala, and Don Antonio Melián Pavía, a Spanish businessman who was titled as the Conde de Peracamps

Don Ramón José de Irureta-Goyena Rodríguez, architect of the El Hogar Filipino. © Manila Nostalgia/Paquito dela Cruz

Don Antonio Melián Pavía, el Conde de Peracamps, and owner of the El Hogar Filipino. © Manila Nostalgia/Paquito dela Cruz

The El Hogar Filipino was owned by Spanish businessman and Conde de Peracamps, Don Antonio Melián Pavía. According to the Cornejo's Commonwealth DirectoryMelián was born in the Canary Islands in Spain on May 21, 1879. From Spain, he sailed to Peru in 1903 where he held posts in the insurance company La Previsora and in the Casino Español de Lima. In 1907, he married Don Enrique's sister Doña Margarita Zóbel y de Ayala. In 1910, he sailed from Peru back to the Philippines and established the El Hogar Filipino and the Filipinas Compañía de Seguros together with his brothers-in-law Enrique and Fernando Zóbel y de Ayala. 

Note: Names are written in standard Spanish naming custom. Spanish names are written without the Filipino 'y'. So, for males (or single females), it would be [given name][paternal family name][maternal family name]. For married females, it would be [given name][paternal family name][maternal family name]de[husband's family name]. For widows, it would be [given name][paternal family name][maternal family name][husband's family name]

A group photo of the El Hogar Filipino leaders and employees. The Conde de Peracamps is seated at the center, with Don Francisco Ortigas Barcinas (seated, sixth from right), Don Enrique Zóbel y de Ayala (seated, fourth from right), and his brother Don Fernando Zóbel y de Ayala (seated, third from right). The description reads: Sr. Melián, with the directors and employees of El Hogar Filipino whose company was founded by the said gentleman. © Manila Nostalgia/Paquito dela Cruz

The El Hogar (left), and the First City National Bank Building (right) viewed from the other side of the Pasig River. © Manila Nostalgia/Ingrid Donahue via Lou Gopal

The El Hogar housed the Melián business empire, such as the Filipinas Compañía de Seguros, Tondo de Beneficiencia, Casa de España, Casa de Pensiones, and El Hogar Filipino. Other tenants of the El Hogar include Ayala y Compañía, Sociedad Lizárraga Hermanos, and Smith, Bell and Company. The Filipinas Compañía de Seguros moved out of the El Hogar in the 1920s after the completion of its own building at the foot of the Jones Bridge in Plaza Moraga, a short walk from the El Hogar. 

The El Hogar during the 1920s. © Philippine History and Architecture 

One of the building's interesting features is that the building has its own garden courtyards, not one, but two. Another feature that make the El Hogar unique was its mirador, or balcony. From the El Hogar's balcony, one can see the Pasig River, the southern part of Manila, which includes the walled city of Intramuros, Ermita, and Malate. Also, the El Hogar's staircase is considered as one of the most ornate in the city, with a sculpted mythical griffin, as its base. 

The El Hogar's intricate staircase grillwork, which included a sculpture of a mythical griffin. © Manila Nostalgia/Isidra Reyes

A memorial plaque in which encases the El Hogar's time capsule. The plaque reads: Excmo. Sr. Don Antonio Melián y Pavía, Conde de Peracamps. Funadador de 'El Hogar Filipino' 1911. It has been reported that the plaque has been removed, and so as the time capsule. © Manila Nostalgia/Stephen John Pamorada 

The El Hogar survived the Battle of Manila in 1945 and only suffered minor damages. In the post-war years, the lending company El Hogar Filipino had closed down, along with other Melián businesses, leaving only the Filipinas Compañía de Seguros. Because of this, the Meliáns sold the El Hogar to the Fernandez family, and the El Hogar was rented out to other companies. The building was finally abandoned as an office building some decades ago. Since the Muelle dela Industria area had a chaotic, Brooklynesque vibe, it became the set for films and television shows. 

El Hogar and the First City National Bank Buildings in the late 1960s. © Definitely Filipino

Just this year, news involving the El Hogar sparked when it was reported that it was sold to a Chinese-Filipino real estate developers, which reported that it will demolish the El Hogar because of the building's stability, and be turned into a condominium. The news spread like a wildfire throughout heritage conservationists, cultural advocates, and ordinary citizens alike. Heritage conservationists had written to both the city government of Manila and the National Historical Commission of the Philippines, or NHCP, to stop the demolition of the El Hogar. Because of this, a petition to stop the demolition was created. As of today, 730 supporters have already signed the petition. The new owner of the El Hogar however, who was not named, said that they do not have plans of demolishing the El Hogar, but will use it as a warehouse instead. 

Details of the El Hogar. One can see the beaux-arts elements such as arched windows present in the building. © Historic Preservation Journal

The El Hogar's mirador gives it a unique charm, and one can view the Pasig River and other areas of the city. © Historic Preservation Journal

It is our responsibility as citizens to preserve and take care of the built heritage our forefathers left. They may seem not significant to many, but they also have witnessed numerous triumphs and challenges the country experienced. They may be inanimate objects, but they also have its own character and its own story to tell. If these buildings could talk, we believe that they are pleading to us citizens right now to help save them. 

At Arquitectura Manila, we educate Filipinos of our glorious architectural past through this website. As heritage conservation advocates, we believe that all heritage structures, not just the El Hogar, be given justice as it we are only its caretakers. If the El Hogar was to be restored, it should be turned into something productive, just like its neighbor First City National Bank, maybe something like a boutique hotel, or New York-style apartments with cafés and restaurants on its lobby. And, who knows, the El Hogar may be host to the country's first standalone luxury boutique?


  1. hi.. I'm sherico.. me and my classmates are doing a feasibility study about the El Hogar building, and we are in need of help for more information about the great history and the inside features of the building..It would be a big help for us if you could tell us if where we can ask for a permit or assistance to have a visit inside the building. And in return we will be proposing a plan for the renovation and the development of the building for it will serve a purpose again in the city that will not destroy its historical value.. hope to hear from someone.. my contact number is 09351494143 my email add thank you :)

    1. Hello, Sherico! May I know how you were able to get a permit? I'm the Basic Masses Integration head of a certain org. in my college (UPD - College of Arch.) and I wanted to plan a visit to this building. Here's my email ad:
      It would mean a lot, thanks! :)

  2. hi.. thank you for the help for those who contacted me.. we are already done with our feasibility..and we have pass the subject. if you need a 3d design of the building we can sell to you our work.its in motion aswell but its in a boutique hotel design. im still using my number.

    1. Hi. I need this too, can I have the details to?

    2. This comment has been removed by the author.

    3. Hi! It would mean so much we can have a 3d design of the building. How can we contact you? Here's my email:

    4. Hi. Good day. Is your work still available.? May we ask how much it wil cost.? West doing our case study regarding el hogar. Thank you.

    5. hi! Good day is your work still available? I`m Architecture student graduating and el hogar is my thesis project. May i ask how much it will cost? hoping to help me to my Study. This is my email:

  3. Whom do we need to contact if we want to have our photoshoot in El Hogar building?

  4. Work in Progress-Scratchbuilding in paper & mixed media El Hogar Filipino Building in its present weathered look, scale 1/100

  5. hi I'm a architecture student studying in TUP manila we are having a case study about el hogar filipino building. i would like to ask if did someone had the chance to have a look in the interior of the structure. later thi afternoon we visited the building but we're not allowed to enter the building even we are supported by letters. i just what some data that i can use in my case study(floorplan, interior, actual measurements, pics of scale model if you have) pls. email me at i really need informations thank you :D

  6. Hi, I am Gab Loreno, currently a student of Masters of Arch at UPD.I am currently looking into ways on how to retrofit El Hogar. Data gathering has been a challenge since I don't know where to get existing plans, etc. Anyone here who could help me in gathering further infos? It would be highly appreciated.

    If so, here's my contact:

  7. Hi, I am Klient Bero, a civil engineering student from TIP-Manila, and we are currently taking our Design Project course. We are having trouble gathering data about the El Hogar building, specifically the blueprint and other information. Is anyone here aware of any information on how and where we can get the data we need? We are willing to pay for the information. Thank you so much.

    Contact info: